Air Canada is transforming the economy travel experience — and this time, it’s all good news for passengers. As of October 1, 2025, the airline now offers complimentary beer, wine, and premium Canadian-made snacks to all economy-class travelers. This change applies across all routes, including popular sun destinations like Mexico, the Caribbean, and even short-haul domestic flights within Canada.
Rolling out progressively since September, this upgrade highlights Air Canada’s commitment to bringing more value — and more of Canada — into its inflight services, even in the back of the plane.
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What’s Included in Air Canada’s New Complimentary Economy Service?
Air Canada’s refresh focuses on creating a more enjoyable and distinctly Canadian economy experience. Here’s what travelers can now expect onboard.
Morning Flights: A Better Start to Your Day
On flights departing before 10 a.m., economy passengers will be treated to a new lineup of complimentary morning snacks:
- MadeGood Mornings Cinnamon Bun Soft Baked Oat Bars, a wholesome Canadian option packed with flavor
- Continuing options include TWIGZ Pretzels and Leclerc Celebration Cookies, fan favorites from previous menus
These Canadian-made snacks emphasize both taste and quality, helping to give early-morning travelers a more satisfying start.
Toronto–Billy Bishop Flights: Health Boosts on Short Routes
Passengers flying from Toronto’s Billy Bishop Airport after 10:30 a.m. now receive Greenhouse Ginger Defence Wellness Shots — an organic Canadian brand previously offered only in premium cabins. This thoughtful upgrade brings a touch of luxury and wellness to even the shortest hops.
Beer, Wine, and Even Non-Alcoholic Options Now Free in Economy
In a bold move that contrasts with industry cutbacks, Air Canada now includes complimentary alcoholic beverages for all economy passengers, systemwide. Whether you’re on a domestic flight to Vancouver or a tropical getaway to Cancun, expect:
- Free beer and wine, served throughout the cabin
- The exclusive addition of Heineken 0.0, making Air Canada the only North American airline currently offering a non-alcoholic beer option onboard
This inclusion marks a major shift toward more thoughtful, inclusive inflight service, accommodating both traditional and alcohol-free preferences.
Expanded Buy-On-Board Menu With a Canadian Twist
Beyond the complimentary offerings, Air Canada is also upgrading its Air Canada Bistro buy-on-board menu. The expanded menu includes:
- Summer Fresh Hummus & Crackers, a locally produced snack full of flavor and nutrients
- TWIGZ Sour Cream & Onion Pretzels, adding variety to the pretzel lineup
- Retained favorites like Smarties, a nostalgic classic among Canadian flyers
This expanded menu aligns with Air Canada’s mission to highlight homegrown Canadian brands while enhancing the overall passenger experience.
Why Air Canada’s Move Matters in Today’s Airline Industry
At a time when many airlines are scaling back on economy perks — or charging for previously included services — Air Canada is doubling down on improving value for its passengers. This strategic pivot appeals especially to leisure travelers, who continue to represent a large portion of post-pandemic air travel demand.
More Than Just Snacks and Sips
This new service is just one piece of a broader effort to elevate the economy experience. Air Canada is also investing in:
- Enhanced in-flight entertainment
- Free Wi-Fi for Aeroplan members
- A continued focus on Canadian culture and products
By building in thoughtful, comfort-focused touches, the airline positions itself as a top-tier choice for travelers seeking more than just a seat.
Final Thoughts: Small Perks That Make a Big Difference
Flying economy doesn’t mean you have to give up comfort — and Air Canada is proving it. With the addition of free beer, wine, non-alcoholic beverages, and a selection of Canadian-made snacks, the airline is redefining what travelers can expect from the back of the plane.
So the next time you’re heading to the Caribbean, flying across Canada, or taking a short hop within the country, your economy ticket comes with a few flavorful perks that just might make your journey more enjoyable.