Starting Sunday, August 31, Costco will fully implement a new store policy that changes shopping hours for all members, most notably extending benefits to its Executive members. The company’s decision, which sparked a mix of praise and frustration, comes after a two-month grace period—and it’s about to become permanent.
While some see it as a deserved reward for Costco’s most loyal customers, others argue it creates an unfair divide among members.
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Why Is Costco Changing Its Store Hours?
The update is aimed at giving added value to those who pay for the premium Executive Membership, which costs $130 annually, double the Gold Star Membership at $65. Although Executive members make up less than half of Costco’s 79.6 million members, they are responsible for about 73% of the retailer’s total sales.
“Our Executive Members are our most loyal members, and we want to reward them for their commitment to Costco,” the company said in a statement to Business Insider.
This change puts Costco’s policy in direct competition with rival Sam’s Club, which has long offered early access to Plus members.
What Are the New Store Hours?
Early Access for Executive Members:
- Weekdays & Sundays: 9:00 AM – 10:00 AM (one hour earlier than others)
- Saturdays: 9:00 AM – 9:30 AM (30 minutes earlier)
Extended Hours for All Members:
- Saturdays: Store closing extended to 7:00 PM (previously 6:00 PM)
What Happens on August 31?
When the grace period ends on August 31, Gold Star and Business Members will no longer be allowed to enter the store during early Executive-only hours.
Leading up to the transition, Costco posted signage outside stores alerting customers to the change, encouraging them to adjust to the new schedule during the grace period.
After this date, non-Executive members attempting to enter early will be denied entry until the regular opening time.
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Customer Backlash and Staff Concerns
The move has stirred controversy among both shoppers and employees. Many customers have voiced their frustration on social media:
“Why does Costco act like it’s a hot exclusive nightclub? I’ll stick with BJ’s,” wrote one shopper.
“So basically Sam’s Club,” added another.
Some argue that the policy feels elitist, creating unnecessary division between membership tiers. Elderly and disabled shoppers, who often wait outside for early access, are likely to be most affected by the change.
Employees also expressed concern about the impact on work schedules. One meat department worker noted the shift would push their start time to 4:00 AM, further stretching already thin staffing.
“This two-hour change will make it infinitely worse,” the worker stated in an internal discussion.
Not All Feedback Was Negative
Despite the criticism, some Executive members have welcomed the change:
“Honestly, I’m vibin’ with this because I’m paying for Executive. With how expensive it is, this is a treat,” one shopper wrote.
“Thank you, Costco! I deserve that! Executive member here,” said another.
For those who value shorter lines, less crowding, and a quieter shopping environment, the early access is seen as a justifiable perk.
How Do Costco Membership Tiers Compare?
| Membership Tier | Annual Fee | Key Benefits |
|---|---|---|
| Gold Star | $65 | Standard access to stores and online, includes two household cards |
| Executive | $130 | All Gold Star benefits plus 2% annual reward, extra discounts, and early store access |
Competitor Comparison Where Do Other Retailers Stand?
Sam’s Club:
- Club Membership: $50/year
- Plus Membership: $110/year (includes early shopping and free shipping)
Walmart+:
- $98/year or $12.95/month
- Includes free delivery, fuel discounts, streaming, and early access to deals
Target:
- Target Circle: Free rewards program
- Target Circle Card: 5% off purchases, extended returns
Final Thoughts Is the Change Worth Upgrading?
With Executive Members now enjoying early entry and a quieter, more relaxed shopping experience, some Gold Star members may consider upgrading. But for others, especially those feeling left out or burdened by the new hours, the change feels less like a benefit and more like an inconvenience.
Regardless of where you stand, starting August 31, the new rule is non-negotiable: if you’re not an Executive member, you’ll have to wait.